After a tumultuous year filled with closures, health risks, and many ups and downs, small businesses could use support now more than ever. As a small business owner, you know the power of community. This holiday season, many consumers are rallying together and pledging to support small businesses that have been adversely impacted by the pandemic. We’ve created a tool kit of customizable signs to hang up around your business and social media images you can share with your followers. Download the kit below and check out a few tips to spread the word below.
Download our Shop Small Marketing Toolkit:
Get Connected Online
With the colder months ahead and the potential for more in-person closures—your business simply has to be online. Social media is one of the most effective ways to share your business’s story and get consumers excited about shopping local. Show patrons what safety measures your business is taking and what customers can expect for a COVID safe shopping season. Create Facebook posts to remind your followers of ways they can buy from you.
Just because you’ve got your social media and website up, doesn’t mean that’s all you can do. If you don’t have an online storefront, you need one. We know that creating a website and accepting payments online can be costly and complicated, which is why we developed our own online storefront to help get you there faster, at an affordable price. We make it fast and easy to open an e-commerce store—whether or not your business already has a website. With brand customization, easy online store management, and worry-free security, this is the easiest and safest way to help your business start growing its profits online.
Promote Shopping Small All Holiday Season Long
Even though 2020 has been exceptionally tough on small businesses, there’s one thing small businesses can offer that the big shops can’t—a personal touch. Small businesses offer something unique—from a sense of community to personal recommendations, supporting small businesses and their entrepreneurial spirit is a win-win for everyone. Hang signs in your business to tell customers how much their support means and encourage them to keep shopping small all holiday season long. If you don’t have an online shop, tell your customers how seriously you’re taking their safety, and encourage them to spread the word. If you do have your online storefront up and running, encourage customers to shop online all season by offering online-only products and deals.
Connect with your fellow small business owners, and offer customers incentives for shopping small. As a small business owner, you have the advantage of adding a human touch to everything you do—remember, the big-box stores can’t do that. From Facebook posts to hand-written thank you cards, keep reminding your customers why supporting your business all season long is so important. As always, Beyond is here to support your business. Contact us to learn how we can help.