Above and Beyond Business Tools and Services for Entrepreneurs, Inc.
Doing Business As (DBA) Name: Beyond
General Communication should reference “Beyond.” This includes internal and external communication including spoken, email, social media, sales collateral, and written materials.
Beyond is a financial technology and transactions company that strives to simplify operations and reduce costs for small and mid-size business owners in a clear, transparent manner they can trust. Offering a suite of tools and services ranging from payment processing, to payroll and point-of-sale, Beyond provides transparent pricing, flexible contract terms and quality customer support.
As approachable as it is professional, the Beyond voice is conversational, ardent and concise. Just as our products exist to cut through the clutter, so should our language. Avoid ambiguity, colloquial and exclamatory language. When speaking to our products, language should focus on the benefit offered rather than dwelling on the issue or problem, and should show our expertise, but never be assumptive.
Approachable not Basic
Concise not Dull
Playful not Unpolished
Upbeat not Zealous
Purposeful not Preachy
Familiar not Unprofessional
Brand Naming Violations