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Brand Guidelines

Welcome to the Beyond brand standards guide. Designed to communicate who we are both visually and verbally, reference and follow these guidelines to maintain, strengthen and steward the integrity of the Beyond brand.

Primary Logotype

Beyond means doing more than expected and advancing the status quo. The arrow in the logotype reinforces both the meaning of the word Beyond and the company’s core commitment to drive business forward for our clients.

Primary Logomark

The logomark should be used in tangent with the Beyond logotype. It incorporates the arrow in a forward-facing direction to evoke progress and innovation. The logomark is meant to be used sparingly—specifically when the brand is known.

Alternate Color Variations

The logomark should be used in tangent with the Beyond logotype. It incorporates the arrow in a forward-facing direction to evoke progress and innovation. The logomark is meant to be used sparingly—specifically when the brand is known.

Clear Space

There should always be clear space surrounding the Beyond logo to maintain brand integrity. The minimum required clear space around the perimeter of the logo should always be equal to the height of the arrow in the logo.

Individual product logos are used to differentiate products within the Beyond brand umbrella. In their initial appearance they should be accompanied by the primary Beyond logotype. Subsequent appearances do not require an accompanying primary logo. Product logos are meant to be a visual distinction, not to be read verbally or written out with a “b” preceding the product name.

Product Logo Variations

The product logo has two main variations—boxed and unboxed. The two-color versions are preferred. When a two-color treatment is not available, the black, unboxed option should take precedence. When the product logo appears on a background color, the white variation of the logo is to be used.

Logo Placement

The Beyond logo should appear on solid backgrounds or quiet patterns to ensure legibility and integrity. Such backgrounds should fall into the Beyond color palette when possible.

Logo Violations

In order to maintain the integrity of the Beyond brand, altering the logo is strictly prohibited. Logo lockups are not permitted. Please respect and adhere to all Beyond brand logo guidelines.

Color

Primary Color Palette

The primary palette consists of Beyond Orange and Beyond Black. The orange color deliberately evokes both a fiery intensity and offers a warm, approachable aesthetic. It is combined with the black for a bold, professional outlook.

Beyond Orange

CMYK: 0, 53, 96, 0
RBG: 255, 143, 28
HEX: #FF8F1C
Pantone 1495 C

Beyond Black

CMYK: 0, 0, 0, 100
RBG: 0, 0, 0
HEX: #000000
Pantone Black C

Dark Blue

CMYK: 54, 23, 0, 65
RGB: 50, 80, 107
HEX: #32506B

Light Blue

CMYK: 16, 0, 0, 5
RGB: 199, 226, 239
HEX: #C7E2EF

Bright Seafoam Green

CMYK: 27, 0, 24, 0
RGB: 177, 254, 217
HEX: #B1FED9

Seafoam Green

CMYK: 30, 0, 15, 0
RGB: 176, 223, 219
HEX: #B0DFDB

Dark Gray

CMYK: 0, 0, 0, 81
RGB: 86, 87, 89
HEX: #565759

Light Gray

CMYK: 0, 0, 0, 8
RGB: 235, 235, 236
HEX: #EBEBEC

Typography

Primary Typeface

Helvetica Neue should be used for all Beyond materials.

Secondary Typeface

If Helvetica Neue is unavailable, Arial can be used as a substitute.

Language

Legal Name

Above and Beyond Business Tools and Services for Entrepreneurs, Inc.

Doing Business As (DBA) Name: Beyond

General Communication should reference “Beyond.” This includes internal and external communication including spoken, email, social media, sales collateral, and written materials.

Company Description

Beyond is a financial technology and transactions company that strives to simplify operations and reduce costs for small and mid-size business owners in a clear, transparent manner they can trust. Offering a suite of tools and services ranging from payment processing, to payroll and point-of-sale, Beyond provides transparent pricing, flexible contract terms and quality customer support.

Brand Voice

As approachable as it is professional, the Beyond voice is conversational, ardent and concise. Just as our products exist to cut through the clutter, so should our language. Avoid ambiguity, colloquial and exclamatory language. When speaking to our products, language should focus on the benefit offered rather than dwelling on the issue or problem, and should show our expertise, but never be assumptive.

Brand Tone

Approachable not Basic
Concise not Dull
Playful not Unpolished
Upbeat not Zealous
Purposeful not Preachy
Familiar not Unprofessional

Brand Naming Violations

Beyond

Give Back

A Company with a Cause

Give Something Back (Give Back) is a founding partner and beneficiary of Beyond. Providing college scholarships and mentoring to students who have faced economic hardship or other challenges such as foster care or the incarceration of a parent—Give Back is an integral component of the Beyond brand identity. From aiding in educational success to creating jobs, Give Back is an example of Beyond’s commitment to building a better future—for both businesses and students.

Doing Business As (DBA) Name: Give Back

General Communication should reference “Give Back,” and should never be written as one word or include “foundation.” This includes internal and external communication including spoken, email, social media, sales collateral, and written materials.

Give Back Logo

Just as the arrow in the Beyond logo represents driving business forward, the reverse complementary arrow in the Give Back logo illustrates our commitment to giving back.